Monday, February 18, 2019

What are the advantages of digital marketing?

It takes money to make money. If you want to expand your brand, increase your sales, and grow your businesses fast, then you have to invest money into your marketing to make it happen. In the present world, you have to invest in digital marketing as your business should be very visible in the online world. Why? The answer is quite simple; the potential clients of your business have shifted online to search for services and products of their needs and choice. 

According to research statistics, 91% of your potential customers use search engine frequently. That is why 94% of companies give priorities to SEO ranking as the leading source of leads and its importance is increasing with every passing day. Can people find your business on search engines? With local searches growing rapidly and close to 80% of local searches made on a smartphone or tablet result in a purchase, digital marketing has become the prime focus of business owners.

So, if you're still wondering if digital marketing has got the better of the traditional marketing approach in recent times or if you want to know all the benefits of this new mode of communication, this article will help you out with every detail!

All the reasons to use digital marketing

As you have understood by now, for every business better visibility in the market is important and you have to focus on digital marketing today. It is the only way to hook new customers, keep them on your business page, and convert them to sell. There are many benefits of digital marketing and some of the key advantages of digital marketing are as follows: 

A better investment 

One of the biggest benefits of digital marketing is cost reduction. Indeed, it costs far less than traditional marketing and allows you to use many effective tools such as social media and networks for little expenses. Therefore, it makes much more sense to invest your marketing budget in digital marketing strategies.

Generates dynamic growth 

No matter what your marketing goals are, it will be easier for you to reach them in the digital world. In fact, with innovative technologies, their speed of evolution and the dynamics of the entire digital domain, your growth rate can increase exponentially.

You will be able to work on a larger scale 

Whether you use SEO or influencers or use social networks wisely, digital marketing allows you to enjoy a much wider audience. There is no definite constraint or boundary in digital marketing. You can tap customers from different countries and regions using the same landing page. The power of digital marketing enables you to capture and attract more customers.

Better visibility 

Thanks to digital marketing, you are entitled to greater visibility, whether vis-à-vis customers, investors or suppliers. In addition, a presence on the web proves that the company masters change and manages to modernize and adapt to the digital age. This, in turn, builds a better image of your brand. Customers tend to believe and trust brands with a good digital presence, be it a service or product.

A confirmed identity 

By improving its positioning on search engines or simply by creating an identity of its own, the brand manages to differentiate itself from other offers through digital marketing. Indeed, digital marketing tends more towards personalization and accessibility.

Two-way benefits 

With digital marketing, brands are not only able to respond quickly to demand and its changes but are able to better understand the market. With more efficient tools, it is able to adapt its products more efficiently according to market requirements.

Digital marketing and customer relationship 

As you can see, digital marketing has completely revolutionized commercial activity, with a radical change in the customer relationship. It has reduced the barrier between the customer and the product suppliers or service providers. To better understand, it is important to know that thanks to the possibility of creating accounts on social media or product/service websites, it is now possible for customers to communicate with brands at any given time. 

This facilitates behavior analysis as well as market analysis. In addition, thanks to many digital strategies, it becomes easier to convert a potential prospect into a customer.

But there are just so many things to do in digital marketing that you may feel confused at the beginning. It is not only about creating a responsive website and producing, publishing, and distributing quality content. You have to take your digital marketing a notch higher than what your competitors are already doing. You have to make plans for your marketing budgets carefully and employ the professionals to manage your digital marketing. So you will be able to concentrate on your business growth, maintain your focus, and keep your business ahead.

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Saturday, September 30, 2017

How Good or Bad Is Caffeine for Your Health

The majority of us consume it consistently, yet what amount do we truly think about caffeine? The normally happening substance with an intense taste empowers the focal sensory system, influencing you to feel more ready. In moderate dosages, it can really offer medical advantages, including lifts to memory, focus, and psychological well-being. It has been related to many benefits for your body, including a conceivable diminished danger of some cancers and Alzheimer's disease. However, too much of it can trigger side effects such as insomnia, increased heart rate, anxiety, and restlessness. Suddenly stopping the intake can cause withdrawal symptoms, including irritability and migraines.

It begins working in minutes and affects individuals differently

As indicated by the American Academy of Sleep Medicine, it takes around 30-60 minutes for caffeine to achieve its pinnacle level in the blood (one examination discovered expanded readiness can start in as little as 10 minutes). The body normally takes out a portion of the medication in three to five hours, and the rest of wait for eight to 14 hours. A few people, especially the individuals who don't frequently take caffeine, are more susceptible to the effects than others. Rest specialists regularly prescribe keeping away from caffeine, no less than eight hours previously sleep time to maintain a strategic distance from alertness around evening time. The body may process caffeine distinctively in view of sex, race, and even the conception of prevention utilization.

Coffee contains more caffeine than caffeinated drinks (energy drinks)

By definition, one may sensibly surmise that caffeinated beverages would pack heaps of caffeine. In any case, numerous well-known brands really contain considerably not as much as some black coffee. An 8.4-ounce serving of Red Bull, for example, has a moderately humble 76 to 80mg of caffeine, contrasted with the 95 to 200mg of every dose coffee, the Mayo Clinic reports. In any case, these caffeinated drinks contain huge amounts of sugar and other not so good ingredients, so it's best to avoid them.

Dark roast coffee contains less caffeine compared to the lighter ones

A solid, rich flavor may appear to demonstrate an additional level of caffeine; however, in reality, the light roast coffee contains more caffeine than the darker ones.

Caffeine exists in over 60 plants worldwide

It's not simply coffee beans. Other daily consumable products such as cocoa beans, kola nuts that give the Cola flavor, and tea leaves. The stimulant is discovered normally in the leaves, seeds, and products of a wide assortment of plants.
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Friday, September 29, 2017

How a Cup of Tea Can Help You Stay Healthy

Photo by Stuart Miles from
Regardless of what the season, tea can be a great beverage since it can be served frosted or hot. In any case, its benefits go long ways past refreshment. There are studies explaining that drinking tea can really enhance your well-being.

Tea has antioxidants

Antioxidants work to keep the body's form of rust and in this way to help keep us youthful and shield us from harm from contamination.

Tea contains less caffeine compared to coffee

Herbal mixes have no caffeine, while customary tea has fewer than 50% of what is regularly found in coffee. That implies you can devour it without those annoying consequences for your sensory system.

Tea may decrease your danger of heart attack and stroke

An investigation shared not long ago showed that about 20% and 35% decrease in the danger of heart attack and stroke respectively among the individuals who drank 1 to 3 cups of green tea daily. The individuals who drank 4 or more cups of green tea per day had a 32% decrease in the danger of heart attack and lower LDL cholesterol levels.

Tea may help with losing weight

Research on this is not conclusive, yet there is evidence that consuming a good amount of tea regularly or in the form of pills can help control your weight.

Tea may aid in securing your bones

Information from recent studies conducted on animals has demonstrated that green tea may counteract bone loss.

Tea may help improve your immune response

Studies have indicated tea can tuneup your cells of the immune system so they achieve their objectives better.

Tea may help fight cancer

Scientific research on this is presently giving a mixed result, which implies more research is required. In any case, in the event that you have a strong cancer history in your family, it is better to consider increasing your tea consumption.
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Friday, March 24, 2017

Speed up Fat Burning With Green Tea

Do you know?

Recent research carried out by the scientists from Tufts University suggests that green tea can enhance your belly fat burning considerably to speed up weight loss by as much as 77%. A geat news indeed. So what are you waiting for? Have a cup of green tea if you want to be trimmer and slimmer. 

Some fun facts about green tea:

  • Green tea is World's most popular beverage after water.
  • Green tea contains an important antioxidant called catechin that helps in boosting your mood as well as fastening weight loss.
  • Green tea is also an essential source of vitamin C. A standard cup of green tea contains more or less 50% of the recommended daily dose of vitamin C.
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Thursday, January 12, 2017

Serein: Exotic Place to Live In Pokhran Road II Thane

Malabar Hill, as you may know, is a hillock (50 meters above sea level) located in the Southern Mumbai. This is Southern Mumbai's highest point and is famous for being one of the most well-known residential areas of Mumbai. This is notably Mumbai's most unique and posh residential area with many film personalities and business tycoons reside. It is the World's one of the most elite and expensive residential areas which also has the Chief Minister and Governor of Maharashtra's official residences. Malabar Hill houses iconic buildings, including Alankar, Anita, Benhur, Blue Haven, Darshan, El-CID, Everest Apartments, Hanvant Bhavan, Ill Pallazo, Mayfair Gardens, Silver Arch, Sundatta Apartments, and so on.

The luxury of Malabar Hill is beyond the reach of most of us. However, Thane has established itself as the new residential centre of Mumbai. Pokhran road 2, in particular, has emerged as the new Malabar Hills of Thane with high end social as well as physical infrastructure. It also offers different residential options as per lifestyles and has come up as the new centre of attraction in Thane. It has great greeneries flanking the roadsides and high-rises making Pokhran Road 2 one of the most exciting places to reside. Residing in Pokhran road 2 will give you the sense of affluence and pride in the home address that can make a legacy.

The new project "Serein" from Tata Housing in Pokhran road 2 Thane will exactly offer the above-mentioned attributes at an affordable rate. You can feel the same luxury of in Thane (Pokhran road 2, Thane). The two locations have a lot of similarities and the posh Pokhran road 2, Thane, also has a unique similarity in the zip code (Malabar hill - 400006 & Pokhran road, Thane - 400610). It is now the new centre of luxury. Tata Housing crafted the first of its kind project where a Wellness theme is employed with exclusively designed outdoor living spaces that will make the users indulge themselves in the elements of nature.

The landscape possesses different activity spaces for diverse people and has the perfect combination of colours. The placement of the apartments is made in a way to provide natural ventilation and ample sunlight.

Serein is the first Wellness project for housing in India with the required amenities such as forest boardwalk, lotus pond, nature trail, organic farm, outdoor convenience store, outdoor dining, park, Pet Park, sand pit, skating area etc.

The apartments have unique wellness facilities like living rooms with an air purifier, EMF shield, the windows having high performance, low VOC paint, kitchen fitted with RO filter, vitamin c infused shower etc. All the facilities are made to make your living a special one with high standard.

Serein offers you a combination of nature, greenery, birds chirping and view of hills. All these facilities are available with the legacy of security and safety. Serein indeed provides you with the ultimate Wellness and affluent living at affordable expenses.

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Friday, December 23, 2016

Book Review: Colorful Notions: The Roadtrippers 1.0 by Mohit Goyal

This book is primarily focused in the minds of the current young generation, who got adopted by the fast paced world. They give less time to think before jumping into any conclusion. They tend to decide anything without properly assessing the consequences and risks involved. The younger generation goes to extreme whenever they are opposed by their parents or teachers regarding their unrealistic dreams or adventures. 

Younger generations, however, love to take risks and do daring adventures as they are not held back by fear. The author Mohit Goyal told about the journey of Abhay and Shashank, both 25-year-old representing the current generation.

Abhay has a disturbed home life as his parents get separated. His financial status is also quite gloomy. He stays alone as he could not stand his step-mom. He wants clarification from his mother regarding why she left him, could not receive a proper answer. His mother tried to convince him by saying that his father is rich and can support him better than her. 

By contrast, Shashank came from a joint family, thus has a protected upbringing. Abhay befriended Shashank due to his protected background, which he missed in his own life. Initially, he was jealous of Shashank as he got everything in life from a protected family with a loving relationship with a beautiful girl.

Abhay at one point decided to quit his secure job in an advertising company to create a movie by visiting important places across India. He asked for Shashank’s company in this exciting adventure. Initially, Shashank’s family opposed the idea, but they eventually agreed once convinced by Shashank’s uncle, who is a traveler as well. Next, they have to get permission from Unnati’s (Shashank’s girlfriend) parents as she will also accompany them.

Here, it is somehow not clear why these two agreed to accompany Abhay to pursue his dream. Whether they also quit their jobs are not mentioned and how Unnati’s parents agreed to their proposal, especially keeping in mind Unnati will be accompanied by two males whom they came to know only recently (it is mentioned in the book that Unnati’s father is not at all open minded).
But, if you ignore these small loopholes and detailing overall this is the first book I came across having details of an adventurous road trip. I dearly wanted to read such a narration from my childhood days and really happy to have one at last.

This is a must-read for any of you representing the younger generation (that does not mean the older generation should not read it or will not love it). This book may act as the perfect mind booster to freshen up your mind and give the much-needed relief from the routine daily life. Today, somehow the younger generation became over dependent on Sundays for the general activities of life. They hardly get any time other than having some sleep and do the routines in office days. They have to enjoy whatever possible on Sundays and also complete other necessary household problems and duties at the same time.

So, I think the younger generation can easily connect with the lead character of this book, Abhay. This book may make them stronger mentally and enable them to face the challenges of life with a more open mind.

Overall, I will strongly recommend this book to every youngster as it has everything from adventure, fun, entertainment, family problems/values, romance, suspense and all. Even teenagers will find this book interesting. The price of the book is reasonable too. Thank you, Mohit.

Book Links : Goodreads Amazon
Author Links : Goodreads
My Rating 4/5

I won a review copy from The Tales Pensieve as part of Reviewers Programme. Register on #TTP for lots of #book fun and activities.
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Tuesday, November 22, 2016

Engineering Her Way To Help Small Indian Farmers. Tech Junkies Will Love This!

Devi Murthy (29), an electrical engineer from Drexel University (USA), uses technology to reduce the struggles of small farmers in India. With co-founding Kamal Kisan, Devi has set out to help Indian farmers through her cool, new startup ideas.
Kamal Kisan is a for-profit social enterprise that manufactures farming equipment using low-cost mechanisms. It was founded in November 2012 at the IIT Madras’ incubation cell that recognised Devi Murthy’s ideas as innovative and provided a seed fund of Rs 5 lakh.
India is world’s third largest manufacturer of tractors, yet 80 percent of Indian farmers don’t use mechanization to boost their productivity.
Devi is determined to make a change through designing and manufacturing low-cost mechanization options for India’s small farmers.
Murthy with her innovative start-up is aiding farmers in rural areas of Karnataka, particularly in Suttur and HD Kote areas. Murthy and her team go to the village fields to tests the performance of their newly designed and developed equipment and whether they will be useful in the real situation.
Devi has one strong dream – ‘to see a day in the future when mechanization services become a lifestyle choice for a farmer.’

The new centres will have facilities to provide equipment support and service to about 7,000 farmers. Devi’s dream Kamal Kisan got the Push the Boundary Award in 2013 under Women Entrepreneur Quest.
She hopes to open 15 centres in three states in South India in the next three years
Devi’s team is developing solutions for existing farm practices rather than having farmers adapt new ones to suit high-cost equipment. Devi and her team are aiming to lower the Indian farmer’s dependency on labour and fuel – both of which come at a high cost. Devi’s equipment will help the Indian farmers to increase farm productivity and go on to make mechanization a lifestyle choice for every farmer.
The post first appeared in KenFolios - Only interesting stories.
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